It’s time for another Apple (AAPL) event! The company is expected to announce a slew of new products, which could buoy investor interest in the stock. This March event kicked off Monday, but the biggest announcements are expected today.

Monday, Apple dropped the iPhone 17e, starting at $599. It boasts twice the storage of the 16e and its MagSafe technology (which allows for better charging, along with securing accessories). They also unveiled new iPad Air models on both Monday and Tuesday, bumping prices higher. In the press releases for the products, it emphasizes its new chips, the M5, M5 Pro, and M5 Max. Apple says the chips combine a CPU, GPU, Media Engine, unified memory controller, Neural Engine, and Thunderbolt 5 capabilities.

Tuesday, Apple also released two new monitors, the Studio Display and the Studio Display XDR. These are aimed towards professionals and “the world’s top pros.” One of the new features is DICOM medical imaging, assisting radiologists to read scans. An additional feature, the Medical Imaging Calibrator, is pending FDA clearance.

These aren’t the headline products, however. Apple is hosting an in-person “experience” for the tech press today. Speculations abound around what they will announce, but many expect new Macbooks, potentially with a budget-friendly option. There is also excitement around wearables, but it doesn’t seem like people expect a big update in that segment this time around.

Software updates also don’t seem on the table this time around, though investors are hoping for a Siri refresh this year that focuses on AI – it previously delayed an upgrade last year. Speaking of AI, pay attention to the chips Apple adds to its new products. They design their own chips rather than using models from Nvidia (NVDA) or Intel (INTC), which could be part of what’s slowing them down on AI. The chips are manufactured by Taiwan Semi (TSM).

Though it prefers to do things in-house, the incredible computing power demands of AI strain even its resources. The Information reported that Apple asked Google (GOOGL) to look into “setting up servers” for a Gemini-powered Siri. It previously partnered with Google’s Gemini for Siri, and also uses OpenAI for its current Visual Intelligence platform.

There is heavy speculation that Apple is aiming to win the visual intelligence field. Accessories and wearable gadgets like smart glasses, a pendant, and even AirPods equipped with cameras are all in the rumor mill. Meta Platforms (META) currently has the best-known smart glasses through its partnership with Ray-Bans. It has already focused on medical sensors for wearables like the Apple Watch, so this is an expansion of its all-in-one philosophy.

Apple launches are often a catalyst for the stock as investors hope shoppers will begin an upgrade cycle for their devices. It hasn’t seen the gains that some other Mag 7 names have: it’s up about 11% over the last year vs Nvidia’s 58%. Shares are down about 3% year-to-date before the open. Will they build enough hype to catch up?

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