The founder and CEO of ZoomInfo (GTM), Henry Schuck, stopped by the network to discuss the data-brokering company and its adoption of AI. It works with companies large and small, and Schuck describes how it uses its AI system to enhance client engagement and puts the company on the “offense.”

Businesses have always needed to find new customers, and as markets – and therefore shoppers – went global, the need only intensified. The wealth of data that companies can access has also ballooned. Internet companies like Meta (META) and Alphabet (GOOGL) began leading the market on consumer-focused ads.

ZoomInfo, on the other hand, aims for the business-to-business sector. Businesses need to buy plenty of things, and it isn’t as simple to figure out what might appeal to them as the average person. Right now, it boasts 35K+ customers and claims Adobe (ADBE), Figma (FIG), Palantir (PLTR), Airbnb (ABNB) and other buzzy companies as users.

It aims to be a one-stop shop for businesses: on their website, they say their data can help with sales, marketing, operations, and even hiring talent. They tout 1.3 billion company profiles analyzed, 600 million “professional profiles captured” and 1.5 billion data points processed daily. They also say they track personnel changes, buying signals, and “keyword-to-device mappings.”

However, being able to analyze and get something useful out of the masses of data is what’s important.

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